While the annual “Dry January” challenge encourages people worldwide to abstain from alcohol for a month, Summerland Winery, located in California, has made non-alcoholic wines a year-round priority.
According to Neilson IQ, non-alcoholic beer, wine, and spirits sales in the U.S. accounted for 0.47% of total alcohol sales last year, reflecting a notable increase from the 0.22% market share in 2018. Summerland Winery has recognized the growing demand for non-alcoholic options and aims to provide customers with quality alcohol-free alternatives.
For Josh Garver, the manager of Summerland Winery, Dry January represents more than a New Year’s challenge; it embodies the idea of being present with oneself, loved ones, and the surroundings. Working in the wine industry, Garver has actively promoted non-alcoholic wine offerings alongside traditional wines.
Garver explained the meticulous process of creating non-alcoholic wines, emphasizing the preservation of flavor profiles. The wines are fermented to be traditional wines, and then the alcohol is removed, resulting in a beverage closely resembling its alcoholic counterpart.
Summerland Winery sources all its fruit from Santa Barbara County and has successfully introduced non-alcoholic options to meet customer preferences. The winery’s best-selling non-alcoholic rosé has garnered significant popularity, alongside a California-traditional chardonnay and a red blend for red wine enthusiasts.
Whether individuals participate in Dry January or choose to remain alcohol-free throughout the year, the expanding array of delicious non-alcoholic products provides more choices for consumers seeking alcohol-free alternatives.
