Lionel Messi will unveil his fragrance brand at Cosmoprof North America. The soccer player has created his first fragrance with Game On Product Group and it is set to hit shelves in 2024.
According to a report published by WWD, Messi is among a number of brands set to exhibit at the Miami trade show next month, many of them first-timers to Cosmoprof North America.
Messi’s launch seems to confirm that the celebrity fragrance market is alive and well. After a lull of several years following the Britney Spears / Elizabeth Taylor heyday, the sector is staging a revival with several new players getting into the game.
