Shiseido has opened a generative art exhibition at the Art Basel fair in Miami. The J-beauty brand is displaying 1,872 works produced by autonomous systems to commemorate its founding year.
Future Reflections, as the exhibition is called, is linked to the brand’s Future Solution LX range, according to a report published by Glossy. Visitors will be able to collect the artwork for free and meet the artists at the show.
Alessio Rossi, EVP of US Marketing at Shiseido, told Glossy: “Shiseido has a deep connection with art. We have a museum in Tokyo and we are always supporting different emerging talents in that space. So this idea of merging art, science, craft, form and technology has always been at the heart of Shiseido.”
