This will not be a first for Etro, which hosted an in-person show in Milan on July 15, 2020, after the first strict lockdowns imposed by the Covid-19 pandemic. At the time, Etro was the first label to return to an in-person show in Italy. Prior to that, Etro had shown its men’s and women’s collections together in September 2017, also in Milan.
“Imagination is a land of endless possibilities, and in February we will take the opportunity to present both our men’s and women’s worlds in a single narrative, in which [Etro’s] codes will show all their collective power, telling a unified story about the label’s stylistic vision,” said Marco De Vincenzo, who was appointed creative director of Etro a year and a half ago.
Another major innovation for the paisley label, founded in 1968 by Gerolamo “Gimmo” Etro, will be unveiled on Sunday, January 14, during Milan Fashion Week Men. On that day, Etro will open the first store dedicated exclusively to its men’s bespoke tailoring line at Via Montenapoleone 5, in the heart of Milan.
Following the opening, Etro’s new menswear line will be presented to selected international buyers at the label’s Milan showroom in Via Spartaco 6.
In 2022, Etro generated sales of 277 million euros, an increase of 17% over 2021. For the first time since the pandemic, it also recorded a positive EBITDA, €9 million higher than in 2021 and over €25 million higher than in 2020. However, Etro also posted an operating loss of €23.6 million in the last financial year.
