Sephora has partnered with Reliance Beauty & Personal Care Limited, a subsidiary of Reliance Retail Ventures Limited, to strengthen its prestige beauty retail business in India, granting RRVL exclusive rights to expand Sephora’s presence in the country. The move builds on Sephora’s success since entering the Indian market in 2012, capitalizing on its reputation for curated beauty experiences and products.
As part of the collaboration, Reliance Beauty & Personal Care Limited will assume control of Sephora’s 26 Indian stores across 13 cities. This transition is part of a strategic plan to expand Sephora’s presence in India, with stores and the website continuing to operate as usual during the transition. The partnership aligns with Reliance’s expertise in the Indian retail sector and its ambition to expand its beauty and personal care segment.
This initiative comes at a time when India’s beauty and personal care market is poised for significant growth, currently valued at USD 17 billion with a projected annual growth rate of 11%. RRVL’s extensive retail reach and insights into Indian consumer behavior are expected to drive Sephora’s development in one of the world’s largest untapped consumer markets, capitalizing on the country’s burgeoning beauty sector.
