Dior is opening a new pop-up boutique in Miami called “Dior Garden of Dreams,” inspired by the Jardin des Tuileries, following previous pop-ups in Los Angeles and Montauk, N.Y. The holiday-themed boutique, located at Aventura Mall, will be open until January 7 and will feature exclusive Dior beauty products, limited holiday editions and popular makeup and skincare collections.
The pop-up features an “olfactory maze” at the entrance, highlighting Dior’s fragrance pillars such as J’Adore and Miss Dior. Inside, visitors will find a gilded carousel and gifting services for engraving purchases and customizing Miss Dior pendants. The pop-up is in line with Dior’s holiday campaign and continues the brand’s successful beauty strategy, which includes pop-ups and brand ambassadors.
Dior’s beauty strategy has been effective, ranking as the third largest prestige beauty brand in the U.S. and eighth largest worldwide earlier this year. The brand’s growth extends beyond beauty, with successful pop-ups in various locations reflecting its expansion and success under LVMH Moët Hennessy Louis Vuitton.
