Chanel has announced the appointment of Nadege Winter as Director of Ideation and Creative Influence Strategies. In this newly created role, Winter will develop strategic concepts for key upcoming influence programs, as well as create and grow an “Influence Council”.
Winter joined Chanel in September after running her own consultancy for the past 15 years. Her previous experience includes an SVP role at Calvin Klein, as well as co-founder of Twenty Magazine and Communications Director at Colette.
Blandine Velin, International Head of Influence and Brand Engagement at Chanel, told WWD: “In an industry undergoing significant growth and transformation, the goal of establishing a dedicated influence and trend engagement team is to introduce and amplify new dimensions to the long-term vision of fragrance and beauty by imbuing it with even more meaning and a positive, unique ethos.
“The aim of this new unit is to spearhead Chanel’s fragrance and beauty influences, not only anticipating their dynamics, but more critically, shaping and accelerating them by infiltrating new tribes, generating new conversations, forging new alliances and infusing our influential belief system. Nadine has been tapped to bring a fresh perspective to this newly created role.