Australian online retailer BoozeBud has today launched BudClub, its first loyalty program.
Following Hairydog Group’s acquisition of BoozeBud in May this year, the launch of the free-to-join program supports the group’s vision to revitalize and grow the business and the Boozebud brand.
“When Hairydog Group acquired BoozeBud, we knew it had a significant loyal customer base that loved the brand and its selection of over 5,000 spirits, wine, beer and NOLO options,” said Erin Williamson, Chief Marketing Officer for Hairydog Group.
“We want to reward those customers, as well as those who may be trying Boozebud for the first time, so we’re excited to launch BudClub and its array of offers and incentives.”
With BudClub, customers will be able to earn rewards for every dollar spent online at BoozeBud on any product, which can later be redeemed for future purchases. BudClub members can also earn bonus points by following BoozeBud on social media, leaving product reviews and celebrating their birthdays.
“The launch of BudClub is just the first step in rewarding BoozeBud customers,” Williamson added. “We are committed to expanding this loyalty program with more rewards and benefits in the coming year, giving our customers even more reasons to choose BoozeBud for their next drinking occasion.”
