Cellar door visits are on the rise in Tasmania, with the latest Tasmanian Tourism Statistics report highlighting that more than 300,000 interstate and international visitors visited a cellar door on the island in the year to June 2023.
It’s the first time reported cellar door visits have exceeded 300,000 people, with the report also stating that this segment of visitors spends 40 per cent more than other visitors to Tasmania and represents 24 per cent of all visitors.
Wine Tasmania CEO Sheralee Davies referenced this new data in the release of the new 2024 Tasmanian Wine Trails publication.
“Tasmania’s cellar doors continue to attract more interstate and international wine lovers each year. This is the highest number of visitors ever recorded and reflects the ever-increasing global demand and interest in our exceptional wines,” Mr Davies said.
“When these high quality visitors travel to Tasmania, they spend time in our regional areas, enjoying our broader hospitality and tourism offering and all that this amazing island has to offer.
“With exceptional quality but reduced wine availability in 2023 (courtesy of Mother Nature), visiting Tasmania and its cellar doors is the best way for people to experience the depth and diversity of our wines, with some winemakers reserving their most sought-after wines exclusively for cellar door visitors.”
The Tasmanian Wine Trails publication is a free guide to the island’s best wine experiences and complementary activities. It is published as an A5 printed publication, an interactive online version and a condensed A3 map, reaching a combined audience of more than 180,000.
The Tasmanian Wine Trails publication profiles four geographic areas – the North West, Tamar Valley, East Coast and Southern Wine Trails – with information on key cellar doors and complementary experiences along each trail.
