Wine Australia and New Zealand Winegrowers teamed up this week to showcase more than 500 wines from 43 regions in both countries to more than 750 wine trade professionals and consumers in Denmark and Sweden.
The Australian and New Zealand wine tastings took place in Copenhagen and Stockholm this week – the first time both Wine Australia and New Zealand Winegrowers have held tastings in Denmark and Sweden since before the pandemic.
Wine Australia’s General Manager, Marketing, Paul Turale, said the Nordics were a key market for Australian and New Zealand wine and participants were excited to be back in the market together, celebrating the quality and diversity that make their wines unique.
“We had more than 120 wineries represented in Copenhagen and Stockholm, ranging from the more recognizable names with new releases and latest vintages, to those in our ‘new-to-market’ lineup showcasing new wave styles and alternative varieties such as Fiano, Albariño, Tempranillo and Sangiovese.
“The unique opportunity to collaborate with our friends across the ditch for this event was very special. Not only are Australians and New Zealanders great mates, but we share a strong passion and pride for the wines we produce, the regions they represent and the sense of camaraderie that exists between winemakers. This was on full display at the tastings,” said Turale.
Exhibitor Jay Ruparel, director of In Good Spirits & Wines, said: “Attending the tastings in the Nordics was a revelation. The genuine enthusiasm of the importers, distributors and sommeliers for Australian wines was truly remarkable. My engaging conversations with buyers were incredibly positive and promising, underlining the growing appeal of Australian wines in the Nordic market”.
Nancy Panter, co-founder of SubRosa, added: “This was the first time we have showcased our wines in the Nordics and we had great conversations with trade, media and consumers from Denmark, Sweden, Finland and Norway. Our cool climate wines, especially our alternative varieties, were very well received.”
Each event featured a trade tasting, masterclasses and an evening consumer tasting, giving the local wine trade and consumers the opportunity to discover new wines, revisit classics, meet the producers and network with importers.
