Pat McGrath Labs and Shop with Google have announced that they’re hosting an augmented reality pop-up experience combining the make-up brand’s offer with the internet behemoth’s AR technology.
Named The ARt of Beauty, the three-day event in Manhattan is designed to educate guests on new ways to shop for beauty products and grant users a glimpse into the world of Pat McGrath.
Stephanie Horton, Senior Director of Commerce Marketing at Google, reveals, “AR is an incredibly helpful technology for online beauty shoppers of all skin tones and ethnicities because it allows them to envision what a beauty shade looks like on them, or on a model who resonates with them, all before they buy. We’re thrilled that shoppers can now virtually try-on Pat McGrath Labs, which offers products that complement a wide range of skin tones, right within Google’s AR Beauty tool.”
