Saks has unveiled its first immersive holiday experience in collaboration with a luxury fashion label. The department store has teamed up with Dior to install the LVMH-owned brand’s Carousel of Dreams at its flagship in New York.
According to a report published by WWD, the holiday light show and windows will be accompanied by a pop-up space for Dior’s fragrance collection in the beauty department as well as a pop-up on Saks’ e-commerce site featuring an exclusive array of Dior merchandise.
Marc Metrick, CEO of Saks, told WWD, “This holiday season, we are proud to unite Saks with Dior and are thrilled to offer the World of Dior exclusively to saks.com customers. The exciting alchemy of this collaboration demonstrates the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world’s leading fashion brands. For decades, we have presented our holiday windows and light show as our gift to New York City, and this year we’re happy to bring Dior’s beautiful design to Fifth Avenue for all to enjoy.”
