Elizabeth Arden has named Talk as its lead Global PR Agency. The M&C Saatchi-owned agency will develop brand strategy and creative campaigns for the prestige beauty brand worldwide.
Marketing Beat reports that the Revlon-owned brand appointed Talk following a competitive pitch process.
Ron Rolleston, General Manager, Elizabeth Arden, told Marketing Beat, “Partnering with M&C Saatchi Talk is a strategic decision that aligns with Elizabeth Arden’s global aspirations. Their creative prowess and expansive network of independent agencies will enable us to amplify our brand voice worldwide.”
