SEPHORA and Rare Beauty are launching the “Make a Rare Impact” campaign to coincide with World Mental Health Day on October 10. On this day, SEPHORA will donate all Rare Beauty product sales to the Rare Impact Fund, an initiative launched by Rare Beauty founder Selena Gomez in 2020. The fund aims to combat the stigma of mental health and provide resources for young people around the world.
These efforts will be rolled out across the twenty-eight markets in which SEPHORA operates. In the lead up to World Mental Health Day, SEPHORA and Rare Beauty will produce content to encourage open discussions about mental health within the global beauty community.
Selena Gomez created the Rare Impact Fund to improve mental health services and education for young people, something she felt was lacking when she was growing up. She notes the urgency of the mental health crisis for young people and recognizes SEPHORA’s commitment to the cause. On World Mental Health Day, the collaboration aims to raise funds for the Rare Impact Fund through the sale of Rare Beauty at SEPHORA.
