Toyota Motor Europe NV/SA (TME) is the overseer of wholesale sales and marketing for Toyota, GR (Gazoo Racing), and Lexus vehicles in Europe. Additionally, TME manages Toyota’s European manufacturing and engineering operations. With a workforce of over 25,000 employees, Toyota has invested EUR 11 billion in Europe since 1990.
Europe houses eight manufacturing plants for Toyota, located in countries such as Portugal, the UK, France, Poland, the Czech Republic, and Turkey. The roads of Europe are now home to approximately 16.5 million Toyota, GR, and Lexus vehicles. Supporting these drivers are 28 National Marketing and Sales Companies, along with 2,800 retail sales outlets spread across 53 countries.
In 2022, TME achieved impressive sales of 1,080,975 vehicles, capturing a 6.4% market share in Europe.
Toyota’s mission is rooted in the belief that freedom of movement enables endless possibilities. The company envisions “Mobility for All”, striving to create safer, more connected, inclusive, and sustainable mobility solutions. TME has launched the KINTO mobility brand, which provides a wide range of mobility services in 14 countries, expanding its business-to-business sales of zero-emission fuel cell products and engineering support.
Aligning with the UN Sustainable Development Goals, Toyota is committed to achieving carbon neutrality across its entire European business. As a longstanding leader in CO2 reduction in Europe, TME aims to achieve a 100% reduction in CO2 emissions from all new vehicles in Western Europe by 2035. To cater to customers across the region, Toyota will continue to offer a comprehensive range of electrified powertrains, including hybrid, plug-in hybrid, battery, and fuel cell electric vehicles.
Toyota’s commitment to sustainable mobility is not just talk – it is a tangible effort to make a positive impact on the environment, while also providing innovative and reliable transportation options for the people of Europe.
