On September 4, the president of Audi China said that the first batch of three electric vehicles jointly produced by Audi and SAIC Motor is expected to be launched in 2025.
Yesterday, Jurgen Winser revealed to the first financial reporter that Audi will assist SAIC to transform its E1 electric vehicle development platform and integrate it with Audi. Unser added that the two parties will use the improved platform to develop and launch three models, focusing on meeting the needs of young Chinese consumers.
Unser pointed out that the two companies will also jointly develop a new electric vehicle platform, based on which the first model will be launched in 2027. They plan to sign a co-development agreement later this year or early next year.
Unser said Audi and SAIC would develop B- and C-segment cars, not A-segment cars. He added that they will finalize the model planning details based on the E1 platform next week, and are also discussing product planning under the new platform.
Unser is optimistic about the prospects of the electric vehicle market in China. He believes 2025 will be an inflection point for China’s luxury EV market. For electric vehicles, Audi hopes to maintain a pricing strategy similar to gasoline vehicles, but adjust prices to respond to rapidly changing demand in the Chinese market.
Unser said that Audi and SAIC will advance the two-part partnership at the same time, noting that the cooperation between the two parties aims to promote Audi’s intelligent and connected electric vehicles and help the German company find a more accurate market positioning in China.
Unser pointed out that SAIC Audi, one of Audi’s two joint ventures in China, will focus on developing products that meet the needs of young consumers, especially electric vehicles. At the same time, FAW Audi will continue Audi’s global product series, based on domestic demand, and develop new models that are more suitable for Chinese consumers.
Audi and SAIC Motor announced a deepened electric vehicle partnership in July. An insider close to SAIC told CBN at the time that Audi would acquire technologies such as SAIC’s floor management controller system, underbody, and electric vehicle intelligent driving system through this cooperation, and Audi would be responsible for the appearance and appearance of the joint venture. Interior design work. developed model.
