Sioux Falls, South Dakota – Midnight Spark is a unique business in Sioux Falls that just moved into a brand new location.
“Midnight Sparkle is Forever Jewelry. Forever Jewelry is custom claspless jewelry. We make bracelets, necklaces, anklets and rings,” says brand owner Caitlin Moen.
Forever jewelry is an easy way to accessorize.
“Sometimes the clasp can actually get tangled and get caught in things. So it’s a more minimalist look. The benefits are long-lasting. It works for everyday life, it’s not just buying a bracelet, it’s a experience,” Moen said.
Owner Caitlin Moen started her permanent jewelry journey in November and has never looked back.
“I was traveling with my husband and I complimented some women on a bracelet. I thought it was really dainty and lovely. She said, ‘Oh, thanks. It’s permanent. I got it in New York a few weeks ago,'” I Asked, “What are you talking about?” So I dug into what this perpetual jewelry craze was, looked it up on TikTok, and I was kind of obsessed. The next day I bought a welder and got down to business. said Moen.
For Moen, watching her clients make connections through her creations is unique.
“I have some moving pieces. It really means a lot to me that people celebrate these things and connect with each other through my business,” says Moen.
Midnight Spark offers lasting memories and long-lasting jewelry.
