Artisans de Genève, renowned for their bespoke craftsmanship that breathes new life into esteemed timepieces, has unveiled its latest masterpiece: “Neon.” This exceptional creation takes root in the form of Adam Levine’s Rolex Daytona 116508, reimagined with an avant-garde aesthetic that bridges contemporary innovation with traditional craftsmanship.
As the frontman of Maroon 5 and an ardent watch aficionado, Adam Levine’s penchant for Rolex watches is no secret. Given his profound connection to Rolex, his gold Daytona 116508 serves as the canvas for Artisans de Genève’s latest horological artistry.
A symphony of creativity and meticulous craftsmanship unfolds, aptly described as an “adventure where cutting-edge innovations met traditional know-how.” “Neon” lives up to its moniker by infusing the watch’s face with the resplendent hue that adorns the dial plate, bezel, indices, and even the handset inserts. Elevating its allure, a neon green luminescence, harnessed through Billight® technology, imparts a radiant glow in dimly lit settings.
The watch’s soul is revealed beneath the sapphire crystal, exposing a meticulously hand-carved and skeletonized 4130 movement. The intricate dance of gears and components is unveiled through meticulously open-worked subdials on the watch face, offering a tantalizing glimpse into its inner workings. The transparent caseback extends this visual narrative, providing an unobstructed view of the movement’s symphony.
Notably, a specially crafted phosphorescent insert, shaped like an X, graces the rotor, harmonizing seamlessly with the thematic neon aesthetic.
In the words of Levine himself, “A watch is the embodiment of all your achievements. It’s a very personal object. I like classic watches, but I also want mine to be unique: it was very important for me to have something that resembles me, a unique piece that stands out from all the others.”
The “Neon” Daytona, personalized for Adam Levine, commands a price of 35,520 CHF (approximately $40,515 USD), and it stands as a resplendent testament to the harmonious fusion of modern innovation, traditional craftsmanship, and personal expression in the realm of horology.
