Severan is a brand-new wine business that is Black-owned, Black-operated, and Black-invested. It is founded by Dumi Oburota with the help of a diverse range of investors. The product is a sparkling wine that came to fruition to celebrate Black British creativity. The libation itself has a smooth taste with persistent bubbles — the first launch is Black Label Brut.
This is a Blanc de Blancs Brut and is made with the help of Severan’s wine partners that share the same values rooted in craftsmanship, inclusivity, and sustainability. The base wine is drawn from chardonnay grapes that are from the Franshoek vineyards in South Africa. It is imported to England to undergo a second fermentation before being aged for another two and a half years.
Trend Themes
1. Black-invested Wine Businesses
The trend of Black-owned, Black-operated, and Black-invested wine businesses presents an opportunity for disruptive innovation in the wine industry by focusing on cultural representation and inclusivity.
2. Culturally-centric Sparkling Wines
The rise of culturally-centric sparkling wines, such as Severan’s Black Label Brut, showcases the potential for disruptive innovation in the beverage industry by celebrating and honoring diverse cultures through unique flavor profiles and branding.
3. Craftsmanship, Inclusivity, and Sustainability in Wine Production
The trend of prioritizing craftsmanship, inclusivity, and sustainability in wine production, as demonstrated by Severan and its wine partners, suggests opportunities for disruptive innovation within the wine industry by emphasizing responsible and ethical practices.
Industry Implications
1. Wine Industry
The wine industry has an opportunity for disruptive innovation by supporting and collaborating with Black-owned and culturally-centric wine businesses, such as Severan, to broaden the market and offer diverse wine options.
2. Beverage Industry
The beverage industry can explore disruptive innovation by identifying and promoting culturally-centric sparkling wines, like Severan’s Black Label Brut, to cater to an increasingly diverse consumer base and provide unique taste experiences.
3. Sustainable Wine Production
The trend of prioritizing craftsmanship, inclusivity, and sustainability in wine production, as exemplified by Severan and its wine partners, suggests an opportunity for disruptive innovation within the sustainable wine production industry by implementing innovative and eco-friendly practices.
