Unraveling the mystery behind the iconic perfume’s advertisements.
Since its creation in 1947, Miss Dior has been a true icon in the world of perfumes. The scent, created by legendary perfumer Christian Dior himself, is known for its timeless elegance and sophistication. But what about the adverts that promote this iconic fragrance? Who is behind them?
In this article, we will take a closer look at the people and creative processes involved in the making of Miss Dior’s advertisements.
The Creative Team
First and foremost, any advertisement campaign starts with a team of creatives. In the case of Miss Dior, the creative agency responsible for the perfume’s advertising campaigns is Dior’s in-house agency, Creative Lab.
Creative Lab is composed of a team of experienced professionals in various creative fields, such as art direction, copywriting, graphic design, and photography. They work together to create campaigns that not only showcase the product but also convey the brand’s values and identity.
The Brief
Before any creative work can begin, the team needs a brief. A brief is a document that outlines the objectives, target audience, key messages, budget, and timeline for the campaign. It serves as a guide for the creative team to ensure that their work aligns with the brand’s vision and goals.
For Miss Dior’s campaigns, the brief often emphasizes the perfume’s luxuriousness, femininity, and timeless allure. The target audience is usually women aged 25-40 with a taste for high-end fashion and luxury products.
The Concept
Once the brief is approved, the creative team begins brainstorming ideas and concepts. They come up with different creative directions based on the brief and the brand’s identity. The chosen concept will serve as the foundation for the entire campaign, from the visuals to the copy.
For instance, one of the most memorable Miss Dior campaigns featured actress Natalie Portman as the face of the perfume. The creative concept for this campaign was “the couture spirit,” which aimed to highlight the perfume’s connection to fashion and haute couture. The visuals showcased Portman in a stunning Dior gown, with the iconic Miss Dior bottle on display.
The Visuals
Once the concept is finalized, the team moves on to creating the visuals for the campaign. This includes shooting the photos or videos that will be used in print ads, billboards, TV commercials, and social media.
Miss Dior’s visuals are known for their dreamlike quality, often featuring soft colors, delicate flowers, and elegant settings. The visuals aim to capture the essence of the perfume’s femininity and sophistication.
For instance, one of the most recent Miss Dior campaigns, titled “Dior Stands with Women,” features model and activist Cara Delevingne as the face of the perfume. The visuals showcase Delevingne in a garden, surrounded by blooming flowers and wearing a flowing white gown. The campaign aims to celebrate women’s strength and resilience, aligning with Dior’s values of empowerment and inclusivity.
The Copy
Alongside the visuals, the creative team also develops the copy for the campaign. Copywriting is the art of writing persuasive and compelling language that captures the audience’s attention and inspires them to act.
For Miss Dior’s campaigns, the copy often emphasizes the perfume’s luxuriousness and timelessness, using poetic and evocative language to transport the audience into a world of elegance and sophistication.
For instance, in the “Dior Stands with Women” campaign, the copy reads: “A symbol of love and hope, Miss Dior is a tribute to all the women who carry within them the promise of endless possibilities.” The words aim to connect with the audience on an emotional level, inspiring them to feel empowered and confident.
The Rollout
Once the campaign’s visuals and copy are finalized, it’s time for the rollout. This is where the different elements of the campaign are released across various channels, such as print ads, billboards, TV commercials, and social media.
Miss Dior’s campaigns are often launched during high-profile events, such as fashion shows, award ceremonies, or movie premieres. This helps to generate buzz and excitement around the perfume, reaching a wider audience.
Conclusion
In conclusion, the answer to who does the advert for Miss Dior is a team of experienced creatives led by Dior’s in-house agency, Creative Lab. They work together to develop campaigns that showcase the perfume’s luxuriousness and timeless elegance while aligning with Dior’s values and identity.
From the brief to the rollout, every step of the creative process is carefully planned and executed to create campaigns that capture the audience’s attention and inspire them to experience the magic of Miss Dior.
