Miss Dior is a fragrance line from the French fashion house, Christian Dior. The brand has been known for its iconic commercials that feature elegant and powerful women who embody the essence of Miss Dior. One of the most popular campaigns was launched in 2017, and it starred a famous actress. In this article, we will discuss who stars in the Miss Dior ad campaign and delve deeper into the impact of this campaign on the fashion industry.
The Face of Miss Dior
In 2017, Natalie Portman became the face of the Miss Dior fragrance line. Portman is a renowned Hollywood actress with an impressive portfolio of films that include “Black Swan,” “Thor,” and “Star Wars.” She is also a Harvard graduate and a talented writer and director. Portman was chosen by Dior’s creative director, Maria Grazia Chiuri, to represent the brand because she embodies the Miss Dior spirit of independence, elegance, and femininity.
The Campaign
The Miss Dior ad campaign featuring Natalie Portman was launched in September 2017. The commercial was directed by French filmmaker Emmanuel Cossu and shot in Paris at the Rodin Museum. The ad features Portman dressed in a black ensemble with a classic Dior bag on her side. She walks through the museum while reciting lines from the poem “Song of Myself” by Walt Whitman. The commercial captures the essence of the Miss Dior woman as someone who is confident, independent, and unapologetically feminine.
Impact of the Campaign
The Miss Dior ad campaign featuring Natalie Portman had a significant impact on the fashion industry. The commercial received widespread praise for its artistic direction, cinematography, and casting choice. It was hailed as one of the best fragrance ads of all time and won several awards, including the Grand Prix Stratégies de la Publicité. The campaign also helped increase sales of the Miss Dior fragrance line by 15%.
The success of the campaign can be attributed to several factors. Firstly, Natalie Portman has a massive following and is seen as a role model for women worldwide. Her portrayal of the Miss Dior woman was authentic and relatable, which resonated with consumers. Secondly, the ad’s artistic direction was visually stunning and captured the essence of the brand. The use of Parisian landmarks and the recitation of Whitman’s poem added an intellectual and poetic touch that elevated the commercial beyond a typical fragrance ad.
Conclusion
In conclusion, Natalie Portman stars in the Miss Dior advert, which was launched in 2017. The commercial captures the essence of the Miss Dior woman as someone who is confident, independent, and unapologetically feminine. The campaign had a significant impact on the fashion industry, winning awards, and increasing sales of the Miss Dior fragrance line. The success of the campaign can be attributed to several factors, including the authentic portrayal of the Miss Dior woman by Natalie Portman and the ad’s artistic direction. The Miss Dior ad campaign featuring Natalie Portman will go down in history as one of the best fragrance ads of all time.
